Follow the journey yourself
Choose one service and go through the steps a prospective customer would take.
Start with an advertisement, a social post or a search result. Follow the link. Read the page. Try to make an enquiry.
Does each step follow naturally from the previous one?
An advertisement might promise help with a specific problem, then send visitors to a homepage covering everything the company does. The visitor has to find the relevant service and work out whether the original promise still applies.
That is extra effort at exactly the point when you want to make the decision easier.
Give the channels different jobs
Your social content does not have to explain every detail of a service. An advertisement does not have to tell your entire brand story.
What matters is that each part does its job and leads somewhere relevant.
A social post might introduce a problem your audience recognises. A service page can explain how you help with it. A follow-up email can answer the questions that tend to come after an enquiry.
When those pieces share the same understanding of the customer, the work feels more coherent.
Ask what another channel would change
There may be a good reason to add a platform. Perhaps your audience uses it, you have suitable content and someone can take responsibility for the work.
But if the current problem is an unclear offer or a weak follow-up process, another channel may simply bring more people into the same confusing journey.
Before expanding, find the point where people lose the thread. Fixing that connection can give the work you already do a better chance of succeeding.