Search is changing. What should your brand do next?
Before you rethink your search strategy, look at what people find when they reach your website.
Read the articleInsights
A little perspective.
A useful next step.
Practical thinking on marketing, technology and better ways of working.
Explore ideas on search, connected marketing, measurement, automation, custom tools and AI.
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Ideas to bring
back to your business.
More channels. Or a clearer connection?
Before adding another channel, follow the journey your current marketing asks customers to take.
Read the articleMeasure what matters.
A report can contain plenty of numbers and still leave the next decision unclear. Start with what you need to know.
Read the articleWhich tasks should your business automate first?
Start with the work your team understands, including the awkward exceptions that a process diagram can miss.
Read the articleWhen does your business need a custom tool?
Before commissioning an application, understand the friction and consider what your existing tools could do.
Read the articleBefore you introduce AI, define the problem.
Choose a task, decide what people should remain responsible for and test the difficult situations before rolling out AI.
Read the articleHave a question
about your marketing?
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