Understand.
We define the objective, audience, budget and selection criteria.
Marketing services / Influencer Marketing
Relevant voices.
Thoughtful partnerships.
Collaborations that make sense for your brand.
All servicesStrategy / Creative / Technology
A clear purpose
for the work.
We connect brands with creators whose audience, values and content fit the objective, then coordinate the collaboration around a clear brief.
Who this service
is for.
For brands planning a product launch, looking to reach relevant communities or developing ongoing creator collaborations.
We help you assess fit, define the partnership and connect the activity with your wider marketing.
What we do.
- Creator research and selection.
- Partnership strategy and outreach.
- Collaboration coordination.
- Briefs and content requirements.
- Content review and activation planning.
- Usage-rights and disclosure coordination.
- Campaign evaluation.
What you get.
An agreed scope can include:
- A partnership strategy tied to your objective.
- A researched shortlist of creators.
- Outreach and collaboration coordination.
- Creator briefs and review stages.
- Agreed content requirements.
- Usage-rights and disclosure requirements.
- An evaluation against agreed measures.
How an engagement works.
Focus.
We agree the scope, priorities, deliverables, responsibilities and relevant measures before work begins.
Deliver.
We research creators, coordinate discussions and prepare the collaboration brief.
Improve.
We review the content and audience response, then identify lessons for future partnerships.
An example
engagement.
A brand is launching a product to a defined audience.
We identify relevant creators, coordinate the collaborations and connect the content with the wider launch campaign.
A few useful answers.
Can creator content be used in paid advertising?
This depends on the rights agreed with each creator. We clarify intended channels, formats, duration and paid usage before the collaboration begins.
Are creator fees included?
Creator fees and any additional usage costs are identified separately from agency work.
Find the right voices
for your brand.
Tell us about your audience and the collaboration you have in mind.
Start a partnership conversationConnected expertise.
Explore how this work can connect with the rest of your marketing and operations.