SEO strategy and audits
Review your current visibility and identify the technical and content priorities.
Marketing services / Search & SEO
Be there when people
are looking.
Build visibility in search engines and AI-powered discovery.
All servicesStrategy / Creative / Technology
A clear purpose
for the work.
Your customers search for products, services and answers. We help your website respond with clear content, sound technical foundations and a useful experience.
Our search work connects SEO strategy, technical improvements and content with your business goals.
What is SEO?
Search engine optimisation helps search engines discover and understand your website, and helps people find relevant pages through organic search.
It involves technical performance, page structure, content, internal linking and the quality of the experience visitors receive.
We look at those elements together and prioritise the work that supports your goals.
Make your expertise
easier to find.
Search & SEO is for service businesses, ecommerce brands and organisations that need stronger visibility for relevant products, services or customer questions.
It can help when important pages are difficult to discover, traffic does not match your offer, technical issues limit indexing or your content does not answer what prospective customers want to know.
What we do.
Keyword research and search intent
Understand the searches and questions that matter to your audience, then map them to appropriate pages.
Technical SEO
Review crawlability, indexing, site structure, page performance and other technical barriers.
On-page SEO
Improve page titles, headings, descriptions, content structure and relevant page information.
Content and internal linking
Create or improve useful content and build clear connections between related pages.
Local SEO
Review business profiles, local information and location pages where they are relevant to your business.
Reporting and optimisation
Track relevant search performance and customer actions, then use the findings to guide the next improvements.
A clear starting point.
The right support from there.
SEO Audit
Understand where you are. Know what to improve.
For businesses that want to understand what is holding back their organic visibility and where to focus next.
We review your website’s technical foundations, key pages, content and search performance, then turn the findings into a prioritised action plan.
What you get
- A review of crawlability, indexing and technical SEO.
- An assessment of key pages, content and search intent.
- On-page and internal-linking recommendations.
- A prioritised action plan explaining what to address and why.
- A walkthrough of the findings and recommended next steps.
Use the plan with your own team, or work with us to implement the agreed improvements.
Let’s review your websiteOngoing SEO
Build visibility. Keep moving forward.
For businesses that want consistent support as their website, market and audience evolve.
We connect technical improvements, useful content and measurement in a regular cycle of planning, delivery and review.
What you get
- An initial review and agreed SEO roadmap.
- Keyword and customer-question research.
- Content planning, creation or improvement within scope.
- Technical and on-page optimisation.
- Coordination with your development team where needed.
- Regular reporting, review meetings and updated priorities.
We agree responsibilities at the start, so you know what we manage and where your team is involved.
Plan your ongoing SEOAI Search Visibility Review
Understand how your business appears in AI-powered search.
For businesses that want to explore whether selected AI search tools mention their brand, reference their content or recommend relevant competitors.
We review a defined set of customer questions and document the answers, sources and opportunities we observe.
What you get
- Relevant questions based on your services and audience.
- A documented snapshot of answers, brand mentions and cited sources.
- A comparison with competitors appearing in those answers.
- Recommendations for content clarity and business information.
- Technical and internal-linking recommendations where relevant.
- A prioritised action plan and walkthrough.
Answers can vary by tool, question, location and time. The review provides a baseline for further work, rather than a guarantee of inclusion.
Explore your AI visibility
Search is changing.
Clear information still matters.
AI-powered search introduces additional ways for people to discover businesses and compare options.
We approach AI visibility as part of your wider search strategy: make your pages discoverable, explain your services clearly, answer relevant questions and keep information about your business consistent.
Where useful, we review observed citations, referral traffic and brand mentions alongside organic search performance and customer actions.
Visibility in generated answers cannot be guaranteed.
How an engagement works.
Understand.
We review your website, search performance, audience questions and relevant competitors.
Focus.
We agree the scope, priorities, deliverables, responsibilities and relevant measures before work begins.
Deliver.
We prioritise improvements, develop useful content and coordinate technical implementation.
Improve.
We review relevant searches, page performance and customer actions, then update the plan.
An example
engagement.
A service business has a website, but its main services are difficult to find.
We audit the site, map customer questions to service pages, improve technical foundations and create a content plan for ongoing visibility.
A few useful answers.
How long does SEO take?
The time needed depends on your starting point, competition, technical issues and the work being delivered. We review your situation before setting expectations and agree how progress will be assessed.
What is the difference between SEO and paid search?
SEO supports visibility in organic results. Paid search places advertising against relevant searches using a media budget. The two can work together and share useful insights.
Do you implement your recommendations?
We can provide an audit and action plan, or support implementation and content production within an agreed scope. Some changes may require your development team or platform provider.
Can you guarantee rankings or AI mentions?
No. Search results and AI-generated answers are controlled by the platforms. We focus on clear recommendations, well-executed improvements and transparent measurement.
Not sure where
to begin?
Tell us about your website and what you want to achieve. We’ll help identify a suitable starting point and outline the scope, responsibilities and pricing.
Start a search conversationConnected expertise.
Explore how this work can connect with the rest of your marketing and operations.