Understand.
We review your platform, customer journey, contact data and permission information.
Marketing services / CRM & Email Marketing
Keep the conversation
going.
Create timely, useful connections throughout the customer journey.
All servicesStrategy / Creative / Technology
A clear purpose
for the work.
We help you use customer insight, email and automation to nurture interest, improve follow-up and give people relevant reasons to return.
Who this service
is for.
For businesses with a customer or contact database that want more relevant communication and better follow-up.
We can support newsletters, campaign emails, lifecycle journeys and ongoing email management.
What we do.
- CRM strategy and audience segmentation.
- Email strategy, copy and design.
- Welcome and nurture journeys.
- Retention communication.
- Marketing automation.
- Lifecycle planning.
- Testing, delivery review and reporting.
What you get.
An agreed scope can include:
- A review of your CRM and existing email activity.
- An audience segmentation plan.
- Lifecycle messaging recommendations.
- Email copy, templates and designs.
- Welcome, nurture or retention sequences.
- Automation setup and testing within your platform.
- Reporting on delivery, engagement and relevant customer actions.
How an engagement works.
Focus.
We agree the scope, priorities, deliverables, responsibilities and relevant measures before work begins.
Deliver.
We plan the segments and messages, create the agreed templates and test the sequences.
Improve.
We review delivery and response, then improve timing, content and journey performance.
An example
engagement.
A business wants to follow up with interested prospects more consistently.
We map the enquiry journey, develop a relevant email sequence and configure the agreed automation in its CRM or email platform.
A few useful answers.
Can you manage our newsletters?
Yes. An ongoing scope can include planning, copy, design, campaign setup and reporting, with an agreed frequency and approval process.
Can you work with our current platform?
We review its capabilities and access before agreeing the work. Platform responsibilities and any required external support are defined in the scope.
Make your next message
more relevant.
Tell us how you currently communicate with prospects and customers.
Discuss your email marketingConnected expertise.
Explore how this work can connect with the rest of your marketing and operations.